It’s amazing how quickly the internet has become an inherent part of our everyday lives. No longer simply a business tool, the web offers everything from shopping to socializing. It is the power of the social networking sites such as Facebook and Twitter that are now grabbing the attention of many companies. Since the on-line population of Facebook now exceeds that of the United States, companies have unprecedented access to an enormous customer base through advertising on these sites.
It is not simply the size of these social networking sites which is attracting advertising, it is the ability to communicate in a more direct, personal way with their targetted audiences that has resulted in so many companies having their own Facebook and Twitter sites.
Take $1.000 dollar loan for instance. These are short-term cash advances which customers borrow just until their next pay day. As a relatively new financial product in the USA, loan companies have harnessed all that the internet has to offer. As a result not only can customers find money loan lending companies by searching the internet, they can also apply on-line with no need of a fax machine since they can simply upload documents via the lender’s website.
Since payday loans are deigned to meet the need of those needing cash in a hurry, i.e. for expenditure that simply cannot wait until their next pay cheque arrives, lenders have designed their on-line application processes to be quick and simple. Applicants will receive an immediate decision (usually by email) as to whether their loan has been approved and once approved, the full loan amount will be credited to the customer’s bank account within the hour if necessary.
In order to maximise the exposure of their latest product, many payday loan companies have Facebook and Twitter sites in addition to their websites. The reason for this is not simply the vast population of these sites but the ability to target advertising at their exact demographic. They can also enter a two way dialogue with their customers that is simply not possible with other forms of media.
By engaging with their customers in this way, payday loan providers have seen the popularity of their product increase dramatically. They say that word of mouth is the greatest form of advertising since the social networking sites are providing companies with greatest ever opportunity to achieve this. It’s a phenomenom that is set to grow and grow…